Experience design for a new tile ad format. The idea was to have advertisers sponsor tags that relates to their product. Introducing the novel element of visual tags this example shows how such tags would look like on a content tile.
In this example the advertiser is Crate and Barrel and they would sponsor the tag “cocktails” Clicking on the tag takes the user to a sponsored page with Crate and Barrel ads for cocktail glassware.
To view a click-through prototype of the ad flow click here or on the image below. Once in the prototype click the first tile on the third row to get started (image of bottle in chilling bucket).